Description.
The total population within Kingston’s Consumer Base
is circa 616,000, which ranks the town 24th out of the
PROMIS Centres with an estimated Primary Retail
Market Area of 361,000. The high ranking reflects the
dominance of Kingston across its densely populated
catchment area.
Kingston has a moderately affluent population with a
significantly above average proportion of adults within
the most affluent AB social group and in contrast is
under-represented in the least affluent social groups
D and E. This results in an above average total in-store
expenditure of £2,073m compared to the average
£1,305m (PROMIS) for comparable towns.
The local student population from the further and
higher education establishments of Kingston College
and Kingston University London, coupled with over 18
million visitors per year add to Kingston’s vibrancy and
importance as a retail centre.
Kingston is the third largest shopping destination in
Greater London after the West End and Croydon. Town
centre retail floor space is estimated at 1.40 million sq
ft ranking the town 43rd of the PROMIS centres on this
measure.
Prime pitch is considered to be along the pedestrianised
section of Clarence Street and the ground floor mall
of the Bentall Centre. The Bentall Centre comprises
600,000 sq ft over four floors of retail space anchored
by Bentalls (Fenwicks) department store with other
national retailers including H&M, New Look, Hollister,
Zara, & Other Stories, Massimo Dutti, Tommy Hilfiger,
WH Smith and Timberland.