Nuneaton is a popular, historic 13th century market town, situated in North Warwickshire on the eastern edge of its boundary with the West Midlands conurbation. Forming part of the Borough of Nuneaton & Bedworth the town is the largest in Warwickshire and has a borough population of 126,319 persons.The town is strategically located, 10 miles (16km) north of Coventry, 20 miles (32km) south-west of Leicester and 20 miles (32km) east of Birmingham. London is situated approximately 100 miles (161km) to the south.

The Abbeygate Shopping Centre was originally an open scheme which was refurbished in 1991 when a glass atrium roof was fitted. All retail units trade at ground floor level, some having first floor ancillary storage. Also at first floor level is a 62 space tenant only car park and service yard accessed to the rear of Argos store from a service ramp in Corporation Street. Heron House (The office accommodation) is located at second and third floor levels with a secure ground floor lobby and lift area accessed directly off Abbey Street, between Card Factory and TUI.