Bedford is the major commercial centre in Bedfordshire and the south-east of England. The town is located approximately 51 miles (82km) north of Central London, 30 miles (48km)west of Cambridge and 21 miles (34km) south-east of Birmingham.

Bedford Riverside is situated on the north bank of the River Great Ouse, to the south of The Harpur Shopping Centre. The property sits within close proximity to the Corn Exchange Theatre, St Paul’s Church and Bedford Town Hall. Bedford College and Bedford Borough Council building are located directly opposite the holding and accessed via a footbridge over the River. Parking is easily found opposite, within the 465 space, multi story River Street Car Park, above the Harpur Centre. Premier Inn’s are entitled to use up to 100 car parking spaces within this council owned facility under the terms of their lease.

The 3 acre site was developed in 2017 by Bouygues (now Link City), with the exception of the Cowper Building (Loungers, Alberto Lounge) which is a period property to the east of the site.