Liverpool has a city population of circa 500,500 (ONS Estimate 2020) which is projected to grow to 531,000 by 2030. This is further boosted by the presence of Liverpool’s three universities adding a further 60,000+ students and contributing over £300m to the city’s economy. The wider Liverpool City Region has an estimated 1.5 million residents, with almost 900,000 being between the age of 16-60 years old. In this wider functional area, the catchment increases to 2.5 million people, of which 1.4 million are of working age (Invest Liverpool). Liverpool is the fastest growing UK city outside of London.

Tourism also provides a significant boost to Liverpool with the value of the visitor economy in 2019 (pre COVID) totalling £3.35billion. The city saw a 7.4% increase in visitor numbers to 38m and a 5% increase in the number of staying visitors (2.7m). The wider benefit of this growth is the 8.4% rise in jobs which totals circa 38,000. In 2019 Liverpool was the 5th most visited city in the UK for international visitors and 4th in England for domestic visitors (IPS/GBIS 2019).

With Liverpool’s GDP estimated at £14.85m in March 2021 (Liverpool City Council) the city and environs are home to a number of significant companies including Jaguar Land Rover, Unilever, Pilkington, Cammell Laird, AstraZeneca and Orsted. The city region is also one of the UK’s leading financial and wealth management centres hosting key facilities for Santander, Barclaycard, Handelsbanken, RSA, Bibby Financial Services, Pershing (subsidiary of The Bank of New York Mellon Corporation) and Investec Wealth and Investment, as well as Rathbones Investment Management who employ more than 700 people in the city.