Hove is a coastal town forming part of the city of Brighton and Hove on England’s south coast, known for its residential character, seafront, and proximity to the more commercial centre of Brighton. It benefits from strong transport connectivity, making it an accessible commuter and tourist location.

Retail in Hove is characterised by a predominantly local, neighbourhood-focused offer, combining independent retailers, small high-street chains, and out-of-centre retail parks, rather than a single dominant shopping core.

The NatWest occupies a prominent corner position on Church Road with a return frontage to Tisbury Road, which is largely residential. There are a number of local independents with a busy restaurant scene as well as a decent office provision.